Paving the way for  premium wellness, fitness and lifestyle brands in the Middle East

We are a collection of athletes, weekend warriors, and active lifestyle enthusiasts who seek out, identify and partner with leading wellness, fitness and lifestyle brands from around the world to supply Middle East businesses and consumers with products that standout through innovation and superior performance.
 
With over 20 years of experience in the Middle East, we are the ideal partner for international brands looking to launch and grow their presence in the region.